What’s in a Name? Lessons learned from current trademark battles

Nonprofits are not immune to the trademark battles that are more commonly associated with for-profit corporations. Nonprofits, like other corporations, benefit from strong branding and may be just as protective of their trademarks. Last week, Clifford Marks’ article “Charity Brawl, Nonprofits Aren’t So Generous When a Name’s at Stake” in the Wall Street Journal wrote […]